Elena Junc is a Russian entrepreneur, make-up specialist, natural perfume magician, organictarian, wife, and loving mom. She is currently living in Brasov together with her family. Her passion for aesthetics, design, fashion, and everything natural have gotten her to build her own make-up brand from scratch in Russia, which became a national success, put together special natural perfume lines, and consult world-class luxury brands like Prada and Dolce & Gabbana with their marketing actions. Now that she is in Romania, she is planning on exploring new creative directions by sharing her rich knowledge on living beautifully with the world, from this sweet place she made home. You will get a feeling about Elena’s active demeanor after listening to her talk about her experience as an entrepreneur, her transformational journey, in which Romania played a big role, how her spirituality helped her push through tough moments, including when she met her husband, how she follows a mantra called beautology in her work and more. Please enjoy the conversation!